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Matías Crespo. Brand & Web
He arrived with a name and nothing else.
He arrived with a name and nothing else.
Dr. Matías Crespo had a name and the will to build a practice. No brand, no logo, no website, no content, no structure. In a trust-sensitive field like healthcare, that gap is the real problem: patients decide who to trust before they ever book.
Start from the patient’s decision, not from the logo. I defined the information architecture first: what a new patient needs to see, in what order, to feel safe enough to get in touch. Only then did the visual identity follow.
A complete system built from zero: logo, brand manual, typography, color palette and a live website on WordPress, all delivered end to end by one person.
